Internet tags /

PULP can ocasionally make use of internet tags (also designated action tags, single pixel gifs, clear gifs, invisible gifs and 1-by-1 gifs) and deploy them through the intermediary of a Web analytics specialist partner likely to be based (and therefore to store the corresponding information, including Users’ IP addresses) in a foreign country.

These tags are placed both in online adverts enabling Web surfers to access the Site and on the various pages of the latter.

This technology enables PULP to appraise visitors’ responses on the Site and the efficacy of their actions (for instance, the number of times a page is opened and the information consulted) along with the use made of this Site by Users.

The extrenal service provider could possibly gather information on visitors to the Site and other Websites by means of these tags, draw up reports on the activity of the Site for the attention of PULP, and supply other services relative to the use of the latter and of the Internet.